Our services

We help you guide your audience towards desired behaviors. To do that, we make persuasive interaction design, visual design, copy and content for your online channels.

Things we design or improve

What's your goal?

Click and see what we can do for you.

Persuasive design

"Want a new site, email lifecycle, app or other digital touchpoint that gets maximum results? Our methodology guarantees conversion and customer satisfaction. We get inside your audience’s heads with our multi-angle approach. We don’t just look at relevant web statistics. We also conduct qualitative research: observations, interviews and surveys.  We deliver interaction design, visual design, copy and digital content. Development-ready and, of course, optimized for every screen. We’re also used to working closely with a wide variety of builders and online marketing agencies."


Examples:

Albert Heijn

e-learning website

Air France/KLM

retargeting e-mails in popups

Volkswagen

new website

NLE

new website and customer portal

Mercedes Benz

contact module

Olaf Igesz

If you’re interested in persuasive design, contact Olaf.

+31 (0) 20 223 45 24

olaf@buyerminds.nl

Optimization

We analyze your web statistics, research your audience and unleash our persuasive design expertise on your current online channel. We propose a number of ‘quick wins’ that you can easily implement and test. We love to help you with the setup of AB tests in order to measure the results.


Examples:

beslist.nl

site optimization

Skoda

private lease pages optimization

dS De Standaard

paywall optimization

Air France/KLM

customer email optimization

BankGiro Lottery

cancellation flow optimization

Olaf Igesz

If you’re interested in optimization, contact Olaf.

+31 (0) 20 223 45 24

olaf@buyerminds.nl

AB Challenge

To convince you of our expertise, we’ll meet your challenges head-on. With your limited budget, we’ll make a persuasive version of an email, banner, landing page, check-out page, form, or other digital touchpoint. We’ll help you execute an AB test (split-run) to measure the difference in persuasion.


Examples:

Vergelijk

20% more clicks

Postcode Lottery

30% more sales

Olaf Igesz

If you’re ready for an AB challenge, contact Olaf.

+31 (0) 20 223 45 24

olaf@buyerminds.nl

Expert review

We analyze your web statistics and review your online journey from a perspective of design principles and best practices. You can also choose to have us perform a user test or survey to identify specific conversion barriers. We combine all the insights into a practical presentation with concrete proposals for copy and design improvements.


Examples:

Vandebron

sales funnel improvements

NS

b2b website improvements

KPN

landing page improvements

BURGERNET

website improvements

Albert Heijn

allerhande.nl (online newsletter) improvements

Olaf Igesz

If you’re interested in an expert review, contact Olaf.

+31 (0) 20 223 45 24

olaf@buyerminds.nl

Workshops

Want to strengthen your marketing or UX team with the latest knowledge about persuasive design and optimization driven by customer insight? We’ve developed a couple of workshops, in which we explain the principles and methods, using practical examples. Want to pick our brains? Then hook up with us online, follow our internal training, and earn a certificate using your own case as source material.


Examples:

Olaf Igesz

If you’re interested in a workshop, contact Olaf

+31 (0) 20 223 45 24

olaf@buyerminds.nl

Our clients

We work for brands like Air France KLM, Mercedes- Benz and ING, startups like Blende.com and GoBear.com, e-commerce businesses like Bol.com and Booking.com and the Dutch government. We have offices in Amsterdam, HongKong and Brussels.