Buyerminds was founded in 2012 in Amsterdam, The Netherlands.
In 2016 we opened offices in Brussels and Hong Kong. Psi Enterprises is the holding company and also holds our training institute Persuasion Academy and Dopamine Lab where we develop conversion boosting software.
Psi Enterprises is a privately held company owned by Olaf Igesz and Joris Groen. All our companies share a passion for psychology, markerting, technology and design.
Every member of our team graduates from the Buyerminds Academy - our own training institute. It’s the same place where we train our customers in conversion and persuasion. In that way, we keep a grip on all the principles of persuasion psychology, smart design and research. To keep energy and spirits high, we regularly invite guest speakers and assess each other’s work.